- Chase Sellmeyer
How Hilton Used 360 Training to Building Empathy & Enhance Hospitality
Hilton is one of the world’s largest hospitality companies, with nearly 6,000 properties in 117 countries and territories. Recognized as the #2 World’s Best Workplace**, Hilton knows that when their Team Members truly feel empathy for the experiences of their guests, they’ll provide the absolute best hospitality service. To develop that empathy, Hilton turned to virtual reality and the development of innovative learning experiences
Building bridges between corporate and hotel teams.
Many of Hilton’s corporate Team Members have never worked in a hotel, so it isn’t uncommon for them to brainstorm new programs or processes that inadvertently make hotel operations more challenging. To help these corporate Team Members develop empathy and appreciation for front-line hotel service delivery. Using virtual reality and 360 video Hilton is stepping up the training game to be built for the future.
"Research indicates that the closer you can bring a
learner to the actual work environment, the more
they will learn and retain. Virtual Reality does just
that. It is absolutely the future of learning."
Senior Director of Learning Innovation Hilton
Role-playing with virtual guests to proactively solve problems.
Hilton also developed VR scenarios to help train hotel Team Members to better handle challenging interactions with guests. Wearing Oculus headsets, Team Members take on the role of guests in virtual scenarios that include interactions at a front desk, a meeting room setup, room service, breakfast service, and departure to see how it feels when interactions are poorly managed, resolved correctly, or handled in a way that goes beyond expectations. “Providing an experience that increases empathy is a game-changer for us,” says Bhojwani. “If Team Members understand what guests are feeling, they will be better equipped to manage guests’ expectations and work to exceed them.”
Looking to the future. “At Hilton, innovation is in our DNA,” says Bhojwani. “We were the first hotel company to have in-room air conditioning and televisions, we invented the Pina Colada, and we sent our DoubleTree cookie into space. We are excited to be leveraging new and emerging technologies to create a fully immersive world and innovate learning and development.”